{"id":40327,"date":"2022-12-15T14:24:59","date_gmt":"2022-12-15T19:24:59","guid":{"rendered":"https:\/\/centricconsulting.com\/?post_type=resources&p=40327"},"modified":"2023-10-26T16:20:19","modified_gmt":"2023-10-26T20:20:19","slug":"a-guide-to-selecting-the-right-marketing-automation-platform-for-your-business","status":"publish","type":"resources","link":"https:\/\/centricconsulting.com\/resources\/a-guide-to-selecting-the-right-marketing-automation-platform-for-your-business\/","title":{"rendered":"A Guide to Selecting the Right Marketing Automation Platform for Your Business"},"content":{"rendered":"
With so many marketing automation<\/a> platforms in the market, it can be challenging to know which can serve your organization the best, especially if you haven\u2019t tried them all.<\/p>\n In the chart below, we\u2019ve outlined key differences to consider when selecting between the three most powerful platforms: Salesforce<\/a> Marketing Cloud Engagement, Salesforce Marketing Cloud Account Engagement (previously known as Pardot), and Adobe Marketo Engage.<\/p>\n