You\u2019ve likely heard plenty about the personal productivity benefits of harnessing generative AI tools like ChatGPT over the past year or so. Salesforce takes the promise of AI several steps further, offering AI solutions that focus on benefiting customer-facing business activities, too. Organizations that have adopted Salesforce AI report 47 percent lowered costs to acquire, retain or service customers \u2013 and 61 percent improved customer experience as a result of their investment<\/a>.<\/p>\n Einstein is Salesforce\u2019s brand name for their AI, applied across their AI architecture, products, capabilities, and tools across all Salesforce platforms<\/a>. Leaders are using Einstein to automate lead scoring, sales forecasting, case routing, service replies, and work summaries and to assist with email creation, product description, page design, code writing, and much more. But determining which AI tools your license may already include and which to invest in next is a significant challenge.<\/p>\n When we asked executive attendees which aspect of harnessing Salesforce AI<\/a> was the most challenging, data trustworthiness proved to be the top concern, beating out the need for employee readiness and even cost concerns by 32 percent.<\/strong> Prioritizing data security is indeed critical, so these results came as no surprise \u2013 and it’s exactly why our experts focus on decoding how Salesforce\u2019s AI tools fit into the secure and compliant AI architecture known as the Einstein Trust Layer.<\/p>\n