{"id":47225,"date":"2023-10-03T06:55:33","date_gmt":"2023-10-03T10:55:33","guid":{"rendered":"https:\/\/centricconsulting.com\/?p=47225"},"modified":"2023-10-03T07:31:32","modified_gmt":"2023-10-03T11:31:32","slug":"why-telemetry-is-the-big-data-catalyst-your-business-needs-to-thrive","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/why-telemetry-is-the-big-data-catalyst-your-business-needs-to-thrive\/","title":{"rendered":"Why Telemetry Is the Big Data Catalyst Your Business Needs to Thrive"},"content":{"rendered":"

Farmers use weather, soil and air patterns to know the best time to plant. Trucking companies use traffic and geography data to finish routes in record times. Coffee shops use local foot traffic and Google search trends to push the perfect promos. Telemetry is for everyone \u2014 what can your business do with it?<\/h2>\n
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In today’s business landscape, many companies seek data-driven insights to improve their decision-making processes. The ability to collect, analyze and derive meaning from vast amounts of data can drive sustainable growth and foster innovation within your organization.<\/p>\n

Telemetry has emerged as one way to help businesses of all sizes optimize their operations and drive better business outcomes. With recent advances in cloud service offerings<\/a>, you can now harness the power of telemetry more effectively than ever before \u2014 and without a hefty price tag.<\/strong><\/p>\n

In this blog, we share what telemetry is, explain why you should include it in your data collection plan and offer pro tips to re-imagine your enterprise data strategy<\/a>.<\/p>\n

What Is Telemetry?<\/h2>\n

Derived from the Greek words tele (far away) and metr\u014dn (measure), telemetry is the process of collecting and recording data from remote, difficult-to-access places using specialized tools like sensors, devices, applications and networks. Telemetry data encompasses a range of parameters, spanning performance metrics, user behavior, environmental conditions, and more.<\/strong> By harnessing telemetry, you can cross-reference patterns from these diverse sources to gain visibility into your own operations and see how your business fits into the world around you.<\/p>\n

A Few Fun Examples of Telemetry\u2019s Potential<\/h3>\n

Not sure what telemetry could mean for your industry? Here are a few fun examples of how different sectors are unlocking its potential.<\/p>\n

Let\u2019s say you run an expanding chili pepper farm in New Mexico. By keeping your supplier, distributor and sales data in the cloud, you\u2019ve been able to outpace local competition. But with rising temperatures and labor shortages, you\u2019ve started to worry about your business\u2019s position within the broader natural world and economy.<\/p>\n

You turn to smart-connected farming, or telemetry-based farming, for help.<\/p>\n

Telemetry-based farming allows you to monitor your crops\u2019 health in real-time by using sensors that pick up on weather, soil and air data; area-specific climate change projections; commodity pricing and wages; and even global market trends. Together, these patterns can help you:<\/strong><\/p>\n