{"id":45558,"date":"2023-08-10T06:48:29","date_gmt":"2023-08-10T10:48:29","guid":{"rendered":"https:\/\/centricconsulting.com\/?p=45558"},"modified":"2023-08-09T15:49:25","modified_gmt":"2023-08-09T19:49:25","slug":"how-using-business-relationship-management-helps-build-partnerships","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/how-using-business-relationship-management-helps-build-partnerships\/","title":{"rendered":"How Using Business Relationship Management Helps Build Partnerships"},"content":{"rendered":"
In today’s interconnected and dynamic business landscape, the success of organizations heavily relies on the strength of their relationships. The business relationship management (BRM) framework can help you build partnerships that foster shared ownership, trust and mutual respect, a vital component of achieving sustainable results.<\/p>\n
In this installment of our blog series on the basics and benefits of BRM, we\u2019ll explore the importance of cultivating high-quality partnerships, the mindset required to build them, and a framework to help organizations nurture and mature these partnerships.<\/p>\n
Building partnerships means cultivating and advancing positive relationships characterized by shared ownership of risks, responsibilities and resources and a shared goal of achieving successful, impactful outcomes. Every organization has an intricate web of working relationships \u2013 some of which stand out as exceptional, genuine partnerships that resonate with each person involved.<\/strong><\/p>\n According to a recent article in the Harvard Business Review<\/a>, data from the field of social psychology demonstrates that leaders who prioritize relationships with their employees and lead from a place of positivity and kindness simply do better.<\/p>\n The most effective leaders of all (as measured by their success rates and the success of their organizations) are values-driven, transparent, compassionate, humane, and recognize employees as unique individuals. As a result, their employees perform better, too. They are more engaged, less likely to turn over, more loyal, and more productive. Companies run by these types of leaders enjoy higher client satisfaction, a better bottom line, and boosted shareholder returns.<\/p>\n In these exceptional partnerships, all parties understand and appreciate the relationship’s context, instilling a collective sense of unity and purpose. This understanding helps all parties feel like they are working together towards a common goal.<\/p>\n It\u2019s also important these partnerships have a sense of equality. This does not imply that all individuals are equal in every aspect but that each person brings a unique combination of knowledge, insight, perspective, talent, and cognitive styles that contribute to the richness of the work relationship. In true partnerships, both individuals feel respected and actively engage their growth mindsets, constantly learning from one another.<\/strong><\/p>\n While you cannot solely attribute responsibility for individual relationship quality to the BRM capability, its role lies in fostering a rise in the quantity and quality of partnerships. They achieve this improvement by cultivating widespread adoption of business relationship management<\/a> concepts and partnering mindsets throughout the organization.<\/p>\n When a substantial portion of the network comprises partnerships, the organizational culture evolves into an open community that prioritizes learning, sharing and positive collaboration. An organization emphasizing partnership-building keeps up with ever-present change and experiences continuous growth. This collective growth becomes embedded within subsequent relationships, establishing an ongoing cycle of continuous development. As a result, the organizational culture becomes invigorated with heightened energy, creating significant value.<\/p>\nThe Role of Business Relationship Managers in Creating Partnerships<\/h2>\n