{"id":41241,"date":"2023-02-08T10:22:56","date_gmt":"2023-02-08T15:22:56","guid":{"rendered":"https:\/\/centricconsulting.com\/?p=41241"},"modified":"2023-10-26T16:19:52","modified_gmt":"2023-10-26T20:19:52","slug":"leveraging-a-salesforce-assessment-to-improve-your-business-processes","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/leveraging-a-salesforce-assessment-to-improve-your-business-processes\/","title":{"rendered":"Leveraging a Salesforce Assessment to Improve Your Business Processes"},"content":{"rendered":"

We discuss how doing a Salesforce assessment before updating the tool can help improve your business processes and the ROI of your Salesforce system.<\/h2>\n
\n

As technology continues to advance rapidly, so do the tools businesses leverage for customer relationship management (CRM). Salesforce is one of the most popular platforms on the market, and its capabilities are immense.<\/p>\n

Before enhancing your current Salesforce system, it\u2019s important to understand the benefits of conducting a comprehensive assessment of your business processes and customer data. We will not explain how to conduct this assessment in this blog. Instead, we will explore why a Salesforce assessment<\/a> critically benefits your organization.<\/strong><\/p>\n

What is a Salesforce Assessment?<\/h2>\n

As mentioned above, a Salesforce<\/a> assessment is an in-depth analysis of your business processes, customer data, and the current state of your Salesforce processes pulled together to define enhancement or improvements for your system. It examines how efficiently your organization uses its existing technology and how it can improve by implementing new technologies in tandem with Salesforce.<\/p>\n

This assessment aims to identify areas where you can streamline, improve or replace processes with more effective solutions, and it\u2019s not something you should tackle on your own. Whether a trusted partner, a consultant or a freelance Advanced Salesforce Administrator conducts this assessment, the assessor should be an external resource with a limited understanding of current state business processes to eliminate any bias. Salesforce partners also have knowledge of best practices, the Salesforce product roadmap, and relationships with Salesforce Account Executives to support your company in making and implementing enhancements to your Salesforce CRM.<\/strong><\/p>\n

When Should You Conduct a Salesforce Assessment?<\/h2>\n

As your company scales and transitions, so should your Salesforce CRM system. The life cycle of an organization\u2019s Salesforce platform moves through five phases of maturity: initiate, repeatable, established, mastery and optimized. It is important to consider conducting an assessment throughout the life cycle to map the current state.<\/strong><\/p>\n

\"Salesforce<\/a><\/p>\n

Like surveying land before constructing new buildings or adding additions, these invaluable exercises can help identify challenges or areas for improvement in the initial stages of new application integrations or cloud acquisitions. Additionally, they are key steps along each stage of development toward a well-rounded process optimization outcome.<\/p>\n

Benefits of Conducting a Salesforce Assessment<\/h2>\n

There are numerous advantages to performing a thorough assessment before updating your Salesforce CRM system<\/a>. A few of these include:<\/p>\n