{"id":37643,"date":"2022-08-18T08:44:21","date_gmt":"2022-08-18T12:44:21","guid":{"rendered":"https:\/\/centricconsulting.com\/?p=37643"},"modified":"2022-12-15T10:01:35","modified_gmt":"2022-12-15T15:01:35","slug":"customer-centricity-evaluate-your-perception-vs-their-reality-webinar-recap","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/customer-centricity-evaluate-your-perception-vs-their-reality-webinar-recap\/","title":{"rendered":"Customer Centricity: Evaluate Your Perception vs. Their Reality Webinar Recap"},"content":{"rendered":"
Have you ever been a part of a project where you thought you knew what your customer wanted, only to find out later that your understanding of their needs and priorities was vastly different than the solution they were looking for?<\/p>\n
When this disconnect occurs, it often leads to poor insights and decision-making that can greatly impact your project’s success.<\/p>\n
According to our live webinar poll results, over 50 percent of attendees felt that having customer understanding<\/a> capabilities is relatively easy \u201cto introduce and integrate into the inner workings of your business.\u201d<\/p>\n However, as Experience Design<\/a> Lead Colin McGee<\/a> explained, the change management aspect of introducing a capability can adversely affect other change activities taking place at an organization. Therefore, while gaining the ability to truly understand your customers\u2019 needs will pay off in the long run, businesses should not expect this to happen without research, analysis and distribution \u2013 all of which will take time.<\/strong><\/p>\n\n