{"id":31522,"date":"2021-02-12T15:27:27","date_gmt":"2021-02-12T20:27:27","guid":{"rendered":"https:\/\/centricconsulting.com\/?p=31522"},"modified":"2023-01-19T11:27:09","modified_gmt":"2023-01-19T16:27:09","slug":"three-core-constructs-for-digital-solutions","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/three-core-constructs-for-digital-solutions\/","title":{"rendered":"3 Core Constructs for Digital Solutions To Help Grow Your Business"},"content":{"rendered":"

Before investing in new digital solutions, your organization must adopt several core constructs to make customer experiences thrive.<\/h2>\n
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Since the introduction of modern digital technologies such as IoT, customer service chatbots and more, customers are more empowered than ever. Your business no longer controls your customer\u2019s dialogue, experience or outcomes as it did before.<\/p>\n

But this is no time to give up. Instead, it is time to begin cultivating and using your customers\u2019 empowerment to create even better interactions. New purposeful and innovative digital solutions provide the tools you need to do so.<\/strong><\/p>\n

However, before investing in new digital solutions, your organization must adopt several core constructs to better facilitate the new-age interactions that makes your customer experience thrive. These constructs represent shifts in how businesses have long thought about customer engagement<\/a>, but they are critical to your success.<\/p>\n

Designing the Digital Engagement Model: Three Core Constructs<\/h2>\n

Modern companies must understand and use their influence to help customers rather than yielding all their influence to customers \u2014 or attempting to pull it back from them.<\/p>\n

Below are three new constructs that will help you shift from forceful customer experiences to proper digital dialogues<\/a> that recognize the mutual benefit between people\u2019s needs and your company\u2019s ability to satisfy them:<\/p>\n

\"Digital<\/a><\/p>\n

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Design experiences to ensure you achieve the right outcome, rather than disrupting the customer journey simply to make something happen or happen more quickly.<\/p>\n

\"digital<\/a><\/p>\n

 <\/p>\n

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Design experiences that help people improve their thinking and decision-making processes while managing all aspects of customer choice to better build relationships<\/a>.<\/p>\n

\"Digital<\/a><\/p>\n

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 <\/p>\n

Orchestrate and contextualize decision-making environments so people feel confident in their experiences and the choices they are making.<\/p>\n

Now, Near, Next: A Timeline for Digital Solution Maturity<\/h2>\n

Few organizations have fully mastered these constructs. As you continue to communicate them within your organization and invest in the technology to enable them, consider where you are along a continuum of Now, Near and Next:<\/p>\n