Part of a blog series.<\/em><\/a><\/p>\n In all industries, customers respond best to companies that provide personalized content and products that suit their known interests.<\/p>\n This is made possible by building a Customer 360-Degree View that includes the capability to analyze direct interactions between your company and customer, gather data<\/a> on the customer\u2019s browsing and purchase histories, analyze mobile application activity, and link data on social media interactions with individual customer profiles.<\/p>\n This comprehensive cross-platform approach not only empowers your company to develop more customized relationships with current customers but also helps you develop predictive analytics that inform product development and data-driven marketing campaigns.<\/p>\n One of the biggest challenges that large property & casualty (P&C) insurance enterprises face is the harmonization of customer data<\/a> across business units and subsidiary firms. Large companies frequently acquire smaller companies and face the challenge of aggregating data and accurately merging customer records across different systems.<\/p>\n For example, a customer may have a car insurance policy with the parent corporation and a property insurance<\/a> policy with the subsidiary firm.<\/strong> In a perfect world, customer data is harmonized to create unified customer records that provide a 360-degree view of individual customers based on all data that has been collected across the expanded enterprise.<\/p>\n However, data harmonization doesn\u2019t happen automatically. In fact, it is common for recently acquired companies to be resistant to sharing information, particularly in the early period following an acquisition. Company cultures may differ, information may be managed differently, technology platforms vary, and there may be pre-existing employee incentives that deter information exchange.<\/p>\n When such conditions are present, your company can be adversely affected in several ways:<\/strong><\/p>\nIs Your Customer My Customer? The Challenge of Harmonizing Customer Data<\/h2>\n