{"id":14106,"date":"2017-10-24T00:00:00","date_gmt":"2017-10-24T05:00:00","guid":{"rendered":"https:\/\/centricconsulting.com\/post\/insurance-marketing-automation-leads-agent-retention_series\/"},"modified":"2021-12-15T00:15:16","modified_gmt":"2021-12-15T05:15:16","slug":"insurance-marketing-automation-leads-agent-retention_series","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/insurance-marketing-automation-leads-agent-retention_series\/","title":{"rendered":"How Marketing Automation Can Enhance Agent Onboarding and Engagement Blog Series"},"content":{"rendered":"<h2 style=\"text-align: left;\"><em>Our Insurance and Marketing Operations experts explain how insurance marketing can lead to agent retention.<\/em><\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">The relationship between insurance carriers and their agents is one that should stand the test of time. However, few make it past the honeymoon stage. In fact:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to the<\/span><a href=\"https:\/\/www.limra.com\/\"> <span style=\"font-weight: 400;\">Life Insurance Market Research Association<\/span><\/a><span style=\"font-weight: 400;\">, 92 percent of all insurance agents leave the industry to pursue other opportunities.<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.agencybloc.com\/resources\/manage-your-agency\/productivity\/why-89-of-insurance-agents-quit-within-3-years\/\"><span style=\"font-weight: 400;\">Eighty-nine percent<\/span><\/a><span style=\"font-weight: 400;\"> quit within three years. And<\/span><a href=\"https:\/\/scholarworks.waldenu.edu\/cgi\/viewcontent.cgi?article=3950&amp;context=dissertations\"> <span style=\"font-weight: 400;\">30 percent<\/span><\/a><span style=\"font-weight: 400;\"> of new hires are gone within three months.<\/span><\/li>\n<li dir=\"ltr\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To make matters worse,<\/span><a href=\"https:\/\/jacobsononline.com\/uploadfiles\/leader296.pdf\"> <span style=\"font-weight: 400;\">a quarter of the insurance industry workforce<\/span><\/a><span style=\"font-weight: 400;\"> is expected to retire by 2018, leaving behind a potential deficit of 40,000 positions.<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">As we talk with our insurance clients, many attribute low agent retention to onboarding strategies that fail to nurture agent learning in those first, crucial months of employment, or engage them for long-term success. <\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Current onboarding programs at many insurance companies leave a lot to be desired. Agents want an onboarding process that provides more education, technology, and customer touchpoints, with fewer challenges, time, or regulatory requirements standing in the way.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Agents are the most important component of an insurance business transaction, but are you making sure they have what they need to succeed?<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><strong>Read our three-part blog series about our solution to inefficient agent onboarding and engagement processes \u2013 <a href=\"https:\/\/centricconsulting.com\/digital-consulting-services\/marketing-operations\/what-is-marketing-automation\/\">marketing automation<\/a> \u2013 and how it can help you and your agent live happily ever after.<\/strong><\/p>\n<h2 dir=\"ltr\">Read the Series:<\/h2>\n<ul>\n<li><strong>Part 1<\/strong> &#8211; <a href=\"https:\/\/centricconsulting.com\/blog\/insurance-agent-onboarding-nurture-relationships-overcome-retention-engagement-challenges\/\">Insurance Agent Onboarding: Nurture Relationships to Overcome Retention and Engagement Challenges<\/a><\/li>\n<li><strong>Part 2<\/strong> &#8211;\u00a0<a href=\"https:\/\/centricconsulting.com\/blog\/insurance-agent-onboarding-improve-retention-engagement-marketing-automation\/\">Insurance Agent Retention: Grow Relationships and Improve Engagement with Marketing Automation<\/a><\/li>\n<li><strong>Part 3<\/strong> &#8211;\u00a0 <a href=\"https:\/\/centricconsulting.com\/blog\/agent-engagement-insurance-marketing-automation-best-practices\/\">Agent Engagement in Action: Insurance Marketing Automation Best Practices<\/a><\/li>\n<\/ul>\n<div class=\"entry-content\">\n<h2>About our Insurance Practice<\/h2>\n<\/div>\n<p>We help insurers optimize business processes and modernize their technology solution architectures. Our team is comprised of more than 150 seasoned business and technology consultants with deep experience in the Property and Casualty and Life Insurance industries.\u00a0<a href=\"https:\/\/centricconsulting.com\/industries\/insurance\/\">Centric\u2019s Insurance Practice<\/a>\u00a0provides comprehensive solutions to the greatest industry challenges, ensuring stability and success that lasts.<\/p>\n<h2>About our Marketing Operations Practice<\/h2>\n<p>We build solutions that make marketing work.\u00a0The intersection of Marketing Technology, Sales, and traditional IT can be complex due to varying departmental priorities and\u00a0diverse technologies.\u00a0<a href=\"https:\/\/centricconsulting.com\/industries\/insurance\/insurance-marketing-operations\/\">Centric\u2019s Marketing Operations team<\/a> can help identify requirements, create the roadmap, and build the needed solutions and integrations to ensure that\u00a0<a href=\"https:\/\/centricconsulting.com\/digital-consulting-services\/marketing-operations\/what-is-marketing-operations\/\">marketing operations<\/a>\u00a0work seamlessly and at scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our Insurance and Marketing Operations experts explain how insurance marketing can help you engage and retain agents.<\/p>\n","protected":false},"author":63,"featured_media":24964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2024-07-22 10:25:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts\/14106"}],"collection":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/comments?post=14106"}],"version-history":[{"count":0,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts\/14106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media\/24964"}],"wp:attachment":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media?parent=14106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/categories?post=14106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/tags?post=14106"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/coauthors?post=14106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}