{"id":13769,"date":"2017-09-21T00:00:00","date_gmt":"2017-09-21T05:00:00","guid":{"rendered":"https:\/\/centricconsulting.com\/post\/the-next-wave-of-mobile-is-engagement_digital\/"},"modified":"2021-12-15T00:14:21","modified_gmt":"2021-12-15T05:14:21","slug":"the-next-wave-of-mobile-is-engagement_digital","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/the-next-wave-of-mobile-is-engagement_digital\/","title":{"rendered":"The Next Wave of Mobile is Engagement"},"content":{"rendered":"
For several years, smartphones and mobile apps have been the most widely used platforms for engaging with target audiences. Yet as the mobile landscape has matured, we have seen a shift from app downloads to engagement as the key differentiator for success in an increasingly digital world.<\/p>\n
Why does engagement matter? Because understanding how customers and employees interact with their favorite apps is crucial for improving adoption and usage frequency.<\/p>\n
Having this insight helps digital strategy teams build the business case for more strategic transformation investments, and enables your brand to build trust with customers.<\/p>\n
So how do you improve customer engagement with mobile? Here are five best practices to get started:<\/p>\n
Modern apps are smarter than their predecessors. If your mobile apps were designed more than two years ago, then they are arguably outdated. Why? Because modern apps designed for iOS 11 and Android 7 are able to personalize content down to the individual user. This enables mobile development teams to utilize smarter notifications and alerts, supported by predictive analytics that anticipates and respond to customer desires before they’re even expressed.<\/p>\n
While mobile teams have been embracing technical metrics for years, only recently have brands begun to establish business-friendly metrics for measuring engagement. Here are a few examples of mobile engagement metrics for financial services and insurance:<\/p>\n