{"id":13451,"date":"2017-03-07T00:00:00","date_gmt":"2017-03-07T06:00:00","guid":{"rendered":"https:\/\/centricconsulting.com\/post\/breathe-life-back-into-mobile-app\/"},"modified":"2022-08-02T19:49:24","modified_gmt":"2022-08-02T23:49:24","slug":"breathe-life-back-into-mobile-app","status":"publish","type":"post","link":"https:\/\/centricconsulting.com\/blog\/breathe-life-back-into-mobile-app\/","title":{"rendered":"5 Ways To Breathe Life Back Into Your Mobile App"},"content":{"rendered":"
As smartphone owners begin showing early signs of app fatigue, businesses across a variety of industries are finding it increasingly difficult to engage customers.<\/p>\n
According to\u00a0Business Insider<\/a>, a typical U.S. smartphone owner uses approximately 27 apps, a number that has stayed fairly constant for the past four years.<\/p>\n In order for your company\u2019s app to be part of that 27, it needs to be more useful and effective than other options out there. Breathing life back into your app can be done with a little work.<\/p>\n Below, we have outlined\u00a0five best practices:<\/p>\n Many companies continue to follow a strategy established at the end of the last century: build a website that is static, one-way and disconnected from the needs of the individual user.<\/p>\n Unfortunately, there are far too many apps that are \u201ctiny web\u201d equivalents of the company website. User needs don\u2019t come first and, as a result, apps are used once or twice and then deleted.<\/p>\n A key ingredient to a successful mobile strategy: Beautifully designed, easy-to-use apps supported by a business model that provides a service customers can\u2019t live without.<\/p><\/blockquote>\n Providing a service that customers can\u2019t live without requires a unique feature or selling point.<\/p>\n Let\u2019s consider Uber as an example:<\/p>\n What is your app\u2019s unique selling point? What value does it give to your customer? Does it make life easier by offering a new solution, a new way to connect, or a new way to be entertained?<\/p>\n Far too many apps lack an analytics engine that helps digital teams understand how customers use mobile apps. Operational analytics powered by customer usage data is the secret ingredient for serving up personalized experiences that accurately predict what users want.<\/p>\n For some, it\u2019s about analyzing mobile usage patterns to understand which features drive the highest customer engagement. For others, it\u2019s about identifying the most frustrating features that contribute to users exiting or deleting the app from their phone.<\/p>\n Savvy companies like Uber are using analytics tools such as Localytics, Crashlytics, Google Analytics, Flurry and others to better understand how to engage with customers across a multitude of devices.<\/p>\n Many digital teams bemoan the lack of a business case to justify further investments in their mobile app. Unlike Silicon Valley startups, most companies are looking to make a return on their financial investment, and mobile projects can cost hundreds of thousands of dollars.<\/p>\n A better way to demonstrate the return on investment is by giving your customers the option to purchase new products and services that are developed, marketed and distributed in entirely new ways.<\/p>\n #Mobilepayments and digital wallet technologies are becoming a “must have”<\/strong> for driving more dollars into the mobile channel. @centric #ConquerAppFatigue<\/p><\/blockquote>\n The emergence of mobile payments and digital wallets from Apple Pay, Google Pay, Chase Pay, Square and others have also created huge new opportunities for micro-payments and micro-finance transactions. Mobile payments can be a great way to experiment with digital business models without the heavy investment of e-commerce platforms and technology infrastructure.<\/p>\n The user experience and visual interface of mobile apps and websites has radically changed in recent years. How we interact with our mobile devices has changed with the emergence of voice-controlled digital assistants such as Apple Siri, Amazon Alexa and Google Now.<\/p>\n Advances in indoor mapping and navigation<\/a>, micro-proximity sensors<\/a> and mobile notification services<\/a> will continue to influence both our personal and professional lifestyle.<\/p>\nBest Practice #1: Provide a Meaningful Service that Customers Want<\/h2>\n
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Best Practice #2: Embrace Analytics to Truly Understand the Customer Journey<\/h2>\n
Best Practice #3: Monetize Mobile Moments with New Business Models<\/h2>\n
Best Practice #4: Refresh the User Experience<\/h2>\n