<\/a><\/p>\nA broad, integrated Digital Marketing strategy is a significant component of digital and could be a whole topic itself, as Digital Marketing requires a broad set of specialized skills and tools. Understanding today\u2019s digital ecosystem and how to optimize your marketing activities within it requires understanding of practices and technologies that didn\u2019t exist ten years ago. Some of these skills will be new to organizations that haven\u2019t focused here. Partnering with outside firms that understand how to effectively use and measure the results of these marketing capabilities as part of a broader marketing strategy and as part of the broader digital strategy can help if you haven\u2019t done this before. Selecting a partner that can bring this full range of business, marketing and technology expertise can help you pull it all together and avoid potential islands of data and capabilities. Outsourcing creation of a website to a specialist that doesn\u2019t help you consider integration (and support) requirements can create headaches down the road for your IT department and may limit your overall return on investment.<\/p>\n
Starting with specific, targeted business outcomes and the needed digital marketing components allows you to learn, adjust and expand as you evolve. Once you establish the marketing activities that should become part of your ongoing capabilities, build out a Marketing Operations organization that can orchestrate, manage and refine these activities at needed scale. This will help avoid the outdated website, blog that hasn\u2019t had a post for six\u00a0months and makes digital marketing more sustainable and integrated into digital business as usual.<\/p>\n
Digital Marketing is a critical piece of a Digital Strategy, but it’s just the tip of the iceberg. Whether starting there or incorporating digital marketing capabilities into a broader digital strategy, defining these specific capabilities, plans and resources as part of your strategy are key.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital Marketing requires new capabilities beyond traditional marketing and every digital strategy needs to consider this component.<\/p>\n","protected":false},"author":63,"featured_media":26289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[15012],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2024-07-22 00:57:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts\/12995"}],"collection":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/comments?post=12995"}],"version-history":[{"count":0,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/posts\/12995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media\/26289"}],"wp:attachment":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media?parent=12995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/categories?post=12995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/tags?post=12995"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/coauthors?post=12995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}