{"id":15153,"date":"2018-07-19T23:52:37","date_gmt":"2018-07-20T03:52:37","guid":{"rendered":"https:\/\/centricconsulting.com\/?page_id=15153"},"modified":"2024-01-17T12:22:37","modified_gmt":"2024-01-17T17:22:37","slug":"what-is-marketing-operations","status":"publish","type":"page","link":"https:\/\/centricconsulting.com\/digital-transformation-consulting\/marketing-operations\/what-is-marketing-operations\/","title":{"rendered":"What is Marketing Operations"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Marketing Operations Defined<\/span><\/h2>\n<p class=\"intro-text\"><a href=\"https:\/\/centricconsulting.com\/digital-consulting-services\/marketing-operations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"EN-US\" xml:lang=\"EN-US\">Marketing Operations<\/span><\/a> <span style=\"font-weight: 400;\">is a broad term that collectively describes the people, processes, and technologies that enable marketing to operate efficiently and to scale with quality and consistency.\u00a0 <\/span><span data-contrast=\"none\">Marketing operations\u202fis more encompassing than the conventional definition of marketing because it adds technical and analytical approaches in addition to creative ones.<\/span><\/p>\n<p><span data-contrast=\"none\">This combination of analytical, technical, and creative approaches is essential in today\u2019s ever-growing data and technology environment to maximize the benefits for companies as well as their customers. It offers opportunities to develop better customer relationships based on the data available and deliver personalized experiences across an increasing number of\u202fmarketing\u202fchannels while increasing marketing efficiency and effectiveness.<\/span><\/p>\n<p><span data-contrast=\"none\">As a result,\u202fmarketing managers that want their teams\u202fto include marketing\u202foperations\u202ffunctions must expand their team\u2019s skill set to include technical and analytical skills\u202fas well as creativity.<\/span><\/p>\n<p><span data-contrast=\"none\">Marketing\u202foperations\u202fprofessionals often are not who would have previously been thought of as \u201cmarketers\u201d or associated with the marketing function. The professionals that serve in marketing operations (MOPs) roles\u202ffrequently come from analytical or process-oriented backgrounds.\u202fIt\u2019s now not uncommon for a\u202fChief Marketing\u202fOfficer\u2019s (CMO\u2019s) staff to include analysts, programmers\/developers, project managers, data experts, and market researchers performing marketing operations functions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Operations describes the process, technology and human resources, that allow marketing to scale with quality and consistency.<\/p>\n","protected":false},"author":57,"featured_media":49738,"parent":15142,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"coauthors":[15009],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2024-07-21 19:46:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":""},"_links":{"self":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15153"}],"collection":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/comments?post=15153"}],"version-history":[{"count":2,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15153\/revisions"}],"predecessor-version":[{"id":49746,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15153\/revisions\/49746"}],"up":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/pages\/15142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media\/49738"}],"wp:attachment":[{"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/media?parent=15153"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/centricconsulting.com\/wp-json\/wp\/v2\/coauthors?post=15153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}